Set to become one of the defining cinematic undertakings of the year, the return of the globally-celebrated sci-fi franchise demanded a digital campaign that felt as groundbreaking as the neo-noir original.
In preparation for the behemoth Blade Runner 2049 international campaign by Alcon Entertainment, Warner Bros. and Sony Pictures, Tommy was tasked with engineering social creative that would subtly integrate marketing materials into the futuristic mythos of the film.
Tommy first launched a mock advertising campaign to tease the iconic symbols of the film and hint at the dark atmosphere of Los Angeles in 2049, translatable to 80+ languages across the globe.
With fans indoctrinated into the new look and feel, Tommy then transformed traditional character posters into creative pieces ripe for the digital age.
But Tommy went one further. By creating stylized interactive-360 experiences, Tommy revealed how some of the world's landmark cities will look, sound and feel in 2049. Beijing, London, Paris and Berlin came to life in stunning 360 HD video. Featured in Time Out, the London 360 broke through an incredible 75k views.
The stage now set, a hallmark series of Tommy’s digital campaign began to take form. A palette of custom trailers was developed integrating subtitles directly into the film footage - characters literally walked through and interacted with typography as it flew past them in visually-stunning motion pieces. An undeniable success in a slew of international markets, the series raked in over 1.1 million views in France alone.
In the campaign's intense lead-up to release, countdown videos mobilized fans before culminating in a review series with quotes from some of the toughest critics seamlessly becoming part of the action.